Hi everyone,
This article should give you an overview about the day to day work of an Assistant Director when he/she joins the media unit after completing the training. The Officer has a supervisory role which includes the media management of various Ministries of the Government through publication of Press release, organizing press conferences, designing media plans, publicity campaigns for the Government of India and to promote the reach of government schemes through different media including radio, TV, print, new media.
The job demands the Officer to be abreast of latest trends in media, communication and technology. The skill set that will define a future officer should include command over new media tools, effective speaking, high Emotional Quotient. Apart from this the service requires soft skills, good understanding of language. Owing to different work of media units the job allows diversity and creativity in work profile.
An overview of media units is as follows:
ALL INDIA RADIO- The organizational work can be divided into three main units-Talks Unit, General News Room, IT department. The work at Talks unit is to arrange programs for the daily and weekly talk programmes on AIR The Assistant Director is in-charge of the unit and he/she may also host the shows. It provides a good opportunity to meet Ambassadors, senior officials in the Government, Parliamentarians, among other journalists, editors and field experts.
The News Room is like any other news room where Assistant Director edits a part of the bulletin. A day an Officer may be the ediror in chief whereas some other day he/she may be editing a language bulletin.
The IT department works for the IT infrastructure, website maintenance and other administrative needs of the organization.
There are chances that one working in Reporting Unit may also travel as a media team member of President, Prime Minister, Vice President.
DOOR DARSHAN- The Officers supervise the Bulletin, participates in program planning for the channel.There are chances that one working in Reporting Unit may also travel as a media team member of President, Prime Minister, Vice President.
PRESS INFORMATION BUREAU-The Officers are attached to different ministries where they oversee the publicity of the respective ministry. Working at PIB platform provides the opportunities to understand the basics of various ministries. The routine work may include arranging press conferences, handling the social media pages of the ministry, organizing media outreach programmes for the ministry, coordinating with regional units etc.
DIRECTORATE OF FIELD PUBLICITY-The role of Officers is to supervise publicity of government programmes/schemes through inter-personal communication.
DIRECTORATE OF PUBLICATIONS DIVISION- The Officers are responsible for editing, publication of magazines. Some of the magazines like YOJANA, KURUKSHETRA, INDIA YEAR BOOK, Employment News etc. are published form DPD. Officers have the opportunity to actively participate in national and international book fairs on behalf of the government of India.
DIRECTORATE OF ADVERTISING AND VISUAL PUBLICITY- Here again the work opportunities are immense. The unit is responsible for advertising and Visual publicity for the Government. It includes designing of AD campaigns, posters, FAQs on government schemes etc. For Example: The posters that you may have come across displaying: Join the INDIAN ARMY, Swacch Bharat posters are designed by DAVP. The organization is responsible for empanellment of news paper agencies, radio stations etc.
REGISTRAR OF NEWSPAPERS IN INDIA- The official work includes title verification and issue of Registration Certificates to various newspapers, Circulation Verification etc.
Later in the career IIS Officer's are also posted in the FTII, NFAI, CBFC, FILMS DIVISION, Directorate of Film Festivals and there are many other opportunities too. The Ministry of Information and Broadcasting organizes the International Film Festival at Goa is coordinated by IIS Officers.
One may also refer to the following circular:
This understanding is based on my personal experience. I hope it helps. All the best.
A forgotten day may be platinum today.
This article should give you an overview about the day to day work of an Assistant Director when he/she joins the media unit after completing the training. The Officer has a supervisory role which includes the media management of various Ministries of the Government through publication of Press release, organizing press conferences, designing media plans, publicity campaigns for the Government of India and to promote the reach of government schemes through different media including radio, TV, print, new media.
The job demands the Officer to be abreast of latest trends in media, communication and technology. The skill set that will define a future officer should include command over new media tools, effective speaking, high Emotional Quotient. Apart from this the service requires soft skills, good understanding of language. Owing to different work of media units the job allows diversity and creativity in work profile.
An overview of media units is as follows:
ALL INDIA RADIO- The organizational work can be divided into three main units-Talks Unit, General News Room, IT department. The work at Talks unit is to arrange programs for the daily and weekly talk programmes on AIR The Assistant Director is in-charge of the unit and he/she may also host the shows. It provides a good opportunity to meet Ambassadors, senior officials in the Government, Parliamentarians, among other journalists, editors and field experts.
The News Room is like any other news room where Assistant Director edits a part of the bulletin. A day an Officer may be the ediror in chief whereas some other day he/she may be editing a language bulletin.
The IT department works for the IT infrastructure, website maintenance and other administrative needs of the organization.
There are chances that one working in Reporting Unit may also travel as a media team member of President, Prime Minister, Vice President.
DOOR DARSHAN- The Officers supervise the Bulletin, participates in program planning for the channel.There are chances that one working in Reporting Unit may also travel as a media team member of President, Prime Minister, Vice President.
PRESS INFORMATION BUREAU-The Officers are attached to different ministries where they oversee the publicity of the respective ministry. Working at PIB platform provides the opportunities to understand the basics of various ministries. The routine work may include arranging press conferences, handling the social media pages of the ministry, organizing media outreach programmes for the ministry, coordinating with regional units etc.
DIRECTORATE OF FIELD PUBLICITY-The role of Officers is to supervise publicity of government programmes/schemes through inter-personal communication.
DIRECTORATE OF PUBLICATIONS DIVISION- The Officers are responsible for editing, publication of magazines. Some of the magazines like YOJANA, KURUKSHETRA, INDIA YEAR BOOK, Employment News etc. are published form DPD. Officers have the opportunity to actively participate in national and international book fairs on behalf of the government of India.
DIRECTORATE OF ADVERTISING AND VISUAL PUBLICITY- Here again the work opportunities are immense. The unit is responsible for advertising and Visual publicity for the Government. It includes designing of AD campaigns, posters, FAQs on government schemes etc. For Example: The posters that you may have come across displaying: Join the INDIAN ARMY, Swacch Bharat posters are designed by DAVP. The organization is responsible for empanellment of news paper agencies, radio stations etc.
REGISTRAR OF NEWSPAPERS IN INDIA- The official work includes title verification and issue of Registration Certificates to various newspapers, Circulation Verification etc.
Later in the career IIS Officer's are also posted in the FTII, NFAI, CBFC, FILMS DIVISION, Directorate of Film Festivals and there are many other opportunities too. The Ministry of Information and Broadcasting organizes the International Film Festival at Goa is coordinated by IIS Officers.
One may also refer to the following circular:
This understanding is based on my personal experience. I hope it helps. All the best.
A forgotten day may be platinum today.